• The dictionary meaning of "webcasting" is the transmission of sound and images through the world wide web.
  • Webcasting refers to the delivery of media contents and any digital information in various formats like text, graphics, audio, and video file on the world wide web to internet users.
  • The term webcasting means the publishing of audio and video file on web sites for on-demand to the masses.
  • Other terms commonly used to refer to webcasting are net casting and cybercasting.
  • Webcasting refers to the delivery of audio and video content to large groups, either locally or globally distributed.

The technology that ables the webcaster to deliver the audio and visual content over the internet is referred to as webcasting technology.


1. PUSH TECHNOLOGY


  • In this, the information is pushed from the web server and delivered to the user.
  • In simple words, the information is pushed from web servers and delivered to users.
  • In this web site automatically send you information.
  • It provides effortless reception of content to the viewer's computer screens.
  • It is an intelligent computer program.
  • E-mail is a push technology that people use to send information to others.

2.  ON-DEMAND TECHNOLOGY

  • On-demand webcasting means the webcasting of contents on the user's request/demand at the time.
  • The viewer chooses the media content from the catalog.

3.  LIVE TECHNOLOGY

  • Streaming is an internet data transfer technology.
  • The content of webcasts using streaming technology can either be live or on-demand.
  • This allows the user to view the content almost instantly.
  • Streaming technologies solve the matter of the time period nature of broadcasting audio and video signals.
  • Using streaming technology for webcasting, a powerful high-speed server is needed.

IMPORTANCE OF WEBCASTING:-

  • Extend the reach of your event

Put the globe inside your grasp and extend your reach with webcasts. create your event accessible for your entire target cluster in the period. nobody should miss out any further. Can’t create it for the live broadcast? Webcasts can even be watched afterward.

  • Webcasts save time and cash

Long journey times and high travel costs? Not within the case of webcasts. create it simple and cheap for everybody to be a part of your event.

  • Preserve and share information

Webcasts square measure a convenient and reliable method of recording and storing vital info That info will then simply be shared with others.

  • Your own on-line archive


An archive of the minutes is boring compared with a webcast archive. An on-demand version is accessible at once when a live webcast, and might be indexed and searchable supported agenda things, keywords and speakers, as an example. this allows viewers to search out the sections of the webcast they're inquisitive about quickly and simply.

  • Social media & interaction

A webcast is over visual pictures alone. you'll actively involve viewers in your on-line session, like through polls, chats call to action, or perhaps quizzes. Share your webcasts quickly and simply via social media, or integrate a live Twitter feed… the probabilities square measure endless. A lot of interactive your webcast is, a lot of impacts your message can have.

  • Involve your target cluster in your story

Webcasts square measure a wise and innovative method of human activity, despite that target cluster you've got in mind. Viewers will watch your on-line broadcasts live anyplace, whether or not on a computer, Mac, pill, or smartphone. There square measure uncounted opportunities for interaction along with your viewers. participating with them pays off.

SIGNIFICANCE/IMPORTANCE  OF WEBCASTING:-

  • Interactive

The interactivity allows the personalization and customization of information to viewers with great ease. Webcasting application compile, synthesize materials from multiple into a single interactive format.

  • Converging technologies

Webcasting as a communication and delivery strategy demonstrates the convergence of the internet, the web, audio, and video streaming and the older technologies of radio, television, videotapes, and telephones.

  • No intermediaries required 

Webcasting also does not require to rely on intermediaries such as cable system operators or TV stations.

  • Communication medium

Mass media, commercial bodies, or businesses, and even individuals can use webcasting as an alternative delivery medium to communicate their contents to the audience.

  • Instantaneous

Contents can be transmitted instantly to anywhere with internet access.

  • Delivery of information

Webcasting enables the delivery of content to the mass audience as well as the targeted audience.